How to boost the success of your low-code software: key strategies to optimize reviews

1. How to boost the success of your low-code software: key strategies to optimize reviews

Discover key strategies for optimizing reviews and managing issues effectively in your low-code applications. With valuable insights from Gartner, this article guides Velneo developers in creating software that stands out in the competitive marketplace by prioritizing user experience, adaptability and proactive issue management. Ensure the success of your applications by addressing user expectations and building a solid reputation in the world of low-code technology.

If you are a software developer and want to market your applications, this article is of interest to you.We encourage all Velneo developers to reflect on these aspects when reaching more companies with your business applications developed with our Low-Code technology.A few days ago Gartner published the top 5 things people look for when reading reviews about software, whether they are vertical applications, programming tools or any type of software.

For software developers looking to take their applications to the next level in the marketplace, it is essential to consider the key aspects that influence business decision making. In this article, we especially address the Velneo developer community, urging them to reflect on how their enterprise applications developed with Low-Code technology can stand out in an increasingly competitive market. Recently, Gartner shared valuable insights on user expectations when reading software reviews. These insights are not only relevant to vertical applications, but also encompass programming tools and various software categories. Carefully examining these criteria can make all the difference in effectively presenting and marketing technology creations.

How to boost the success of your low-code software: key strategies to optimize reviews

What is Gartner?

You probably already know, but let’s dig deeper to learn more about this organization. Gartner is a research and consulting firm that provides technology information to businesses and governments. It was founded in 1979 and is headquartered in Stamford, Connecticut, USA.

It is known for its research reports, which cover a wide range of topics, including information technology, software, hardware, networking and telecommunications. The company also offers consulting services, training and events.

Gartner is one of the world’s leading technology research and consulting firms. Its reports are used by companies and governments to make technology decisions.

Gartner is also known for its technology predictions, which are often used to plan for the future of the technology industry.

What do people look for in software reviews?

According to Gartner, nearly all (98%) of people who are evaluating software purchases consider it essential to consult reviews before making a purchase. Reviews can significantly reinforce a buyer’s confidence in their decision, although not all reviews have the same impact.

Here are the top five things software buyers value most when examining reviews in order of importance:

Quantity of reviews

Quality of reviews

Time elapsed since the review

The language of the review

Verification of the review

Let’s take a closer look at these aspects in detail.

Number of reviews: a decisive factor in software evaluation and purchase

In the software selection process, especially for low-code solutions, a crucial factor influencing buyers is the number of reviews available. Most software buyers typically read up to 10 reviews before making a purchase decision.

This underscores the importance of accumulating a significant number of reviews that reflect diverse user experiences. For developers of low-code solutions, this means not only focusing on product quality and functionality, but also encouraging and facilitating users to share their experiences.

A substantial number of authentic reviews can be a key indicator of reliability and user satisfaction, which are essential to stand out in a competitive market.

Quality: the cornerstone of software reviews for effective evaluations

In the world of low-code development, where efficiency and simplicity are key, the quality of user reviews plays a fundamental role. Qualitative comments are considered the most important factor in reviews for software evaluation.

This means that buyers highly value detailed and well-founded opinions that offer a clear view on the usability, functionalities, and real benefits of the software.

For low-code developers, this highlights the importance of not only creating solutions that are technically sound, but also of effectively communicating their advantages and differentiators in terms that resonate with the needs and experiences of end users.

Facilitating a space for users to share their experiences in a detailed and constructive manner not only enhances product visibility, but also provides invaluable feedback for future improvements and developments.

Time elapsed since review: the importance of up-to-date reviews

In the dynamic low-code development sector, whether user reviews are more or less recent is a crucial aspect for most buyers (92%).

These buyers are more likely to trust reviews that have been written within the last year. This is because the technology field evolves rapidly, and the features or performance of a software can change significantly in a short period of time.

Therefore, for developers of low-code solutions, it is vital not only to keep their software up to date, but also to encourage users to share recent reviews that reflect the latest improvements and updates.

This ensures that reviews provide an accurate and up-to-date picture of the software, which is essential to guide potential buyers in their informed decisions.

The importance of having reviews in the native language of the person looking for the software.

In the globalized realm of software development, especially in low-code solutions, the availability of reviews in the buyers’ primary language takes on significant relevance.

Most buyers consider it very important for a software vendor to offer reviews in their native language. This not only facilitates a better understanding of the software’s features and benefits, but also demonstrates a commitment to accessibility and inclusiveness on the part of the vendor.

For developers of low-code tools, this highlights the need to internationalize not only their products, but also their communication and marketing strategies.

Encouraging multilingual reviews and facilitating their translation can help reach a wider and more diverse audience, while providing potential buyers with the confidence that their specific needs will be understood and addressed.

Third-party verification: a key aspect of review reliability

In today’s software market environment, especially in the low-code development sector, third-party review verification has become an essential credibility factor.

According to recent studies, 66% of software buyers find it extremely or very important that reviews are verified by an independent entity.

This trend underscores the need for transparency and authenticity in user reviews.

For low-code software developers, collaborating with platforms that offer this review service can not only increase confidence in their products, but also provide additional assurance of the validity and reliability of user reviews.

This is particularly relevant in a field where end-user experience and satisfaction are key indicators of product success and acceptance.

The importance of an ongoing review strategy over time

In summary, to increase buyer confidence in low-code solutions, it is essential to adopt an ongoing and well-structured review strategy.

This involves not only encouraging users to share their experiences, but also ensuring that these reviews are current, verified, meaningful and accessible in your native language.

Implementing this ongoing review strategy not only helps build and maintain buyer confidence, but also provides valuable insights to constantly improve the product.

In the competitive world of low-code development, where user experience and adaptability are key, a robust review strategy can be a considerable differentiator, boosting both the visibility and credibility of your solutions.

What are the most in-demand applications in 2024 in Spain?

In the context of Spain, the vertical business applications that tend to be most in demand are those that focus on specific industries and offer solutions tailored to the particular needs of these industries.

If you are a company dedicated to software and program development and you market your own vertical solutions, it is essential nowadays to try to capture reviews about your products. Whether it’s on your Google Business listing, on a Gartner review portal like Capterra, GetApp or even on your website.

If you develop one of the following vertical solutions, you are in luck as they are currently the best-selling niche software in 2024.

Financial and Accounting Management

Applications that facilitate financial and accounting management are in high demand. This includes software for billing, budgeting, accounting, and cash flow management. These tools are essential for any type of business and are especially popular among SMEs.

Across the business landscape, the growing demand for dedicated financial and accounting management applications echoes the widespread recognition of the critical importance of financial health to business success. From billing and budget management to accurate accounting and cash flow tracking, these tools are positioned as technology pillars that drive informed decision making and financial sustainability.

Their relevance spans companies of all sizes, but their popularity is especially magnified among SMEs, where efficiency in financial management becomes a key competitive advantage. In this scenario, technology not only automates processes, but also empowers companies to take full control of their finances, transforming data into strategic insights and paving the way for solid and sustainable financial growth.

Human Resource Management

Human resource management software solutions, including payroll management, recruiting, performance appraisal and benefits management, are highly sought after by companies of all sizes.

In the business world, HRM software solutions are emerging as virtual architects of the modern workplace experience. Encompassing critical aspects such as payroll management, strategic recruiting, performance appraisal and benefits administration, these tools are becoming critical allies for companies of all sizes.

They are not limited to simply automating processes, but function as intelligent orchestrators that strengthen the connection between organizations and their workforce. In an ever-evolving business world, where efficient human resource management is a key differentiator, these software solutions are catalysts for creating more agile, talent-centric and sustainable success-oriented work environments.

CRM (Customer Relationship Management)

CRM applications are crucial for customer relationship management and sales tracking. These tools help companies stay organized and improve their relationship with customers.

In today’s business landscape, CRM applications stand as critical elements in orchestrating the complex symphony of customer relationship management and sales tracking. Beyond simple tools, these applications represent the strategic epicenter where efficiency meets personalization.

By providing companies with the ability to maintain a meticulous organization of customer information and business interactions, CRM applications become essential catalysts for improving customer relationships. In this scenario, technology becomes a vital bridge that connects customer needs with business goals, empowering companies’ ability to adapt, anticipate and nurture lasting connections in a dynamic and competitive marketplace.

ERP (Enterprise Resource Planning)

ERP systems, which integrate various business functions such as inventory, purchasing, sales, and planning, are widely used by medium and large companies.

In the business environment, ERP systems stand out as essential pillars for operational efficiency, especially in medium and large companies. These systems, designed to integrate diverse business functions such as inventory, purchasing, sales and planning, have become the technological heart that drives strategic decision making and cohesive workflow.

Their widespread use not only reflects the need to simplify and synchronize internal processes, but also demonstrates how technology is becoming an indispensable ally for modern business management. In a landscape where agility and real-time information are crucial, ERP systems emerge as vital tools that not only optimize day-to-day operations, but also pave the way for sustainable growth and informed decision making.


In the healthcare sector, applications related to medical records management, appointment scheduling and telemedicine have seen a significant increase in demand.

Within the healthcare sector, there has been a notable increase in the search for and adoption of applications specialized in medical records management, efficient scheduling of medical appointments and the implementation of telemedicine services.

This phenomenon not only reflects the constant evolution of technology in healthcare, but also responds to the growing need to optimize administrative processes and improve accessibility to medical services. The rising demand for these applications underscores the importance of technological innovation in healthcare, providing solutions that not only simplify the management of critical information, but also facilitate interaction between patients and healthcare professionals, thus promoting a more efficient and patient-centered approach.


With the growth of e-commerce, solutions for creating and managing online stores, payment processing and logistics are becoming increasingly popular.

In the fast-paced e-commerce landscape, the rise of specialized solutions for the creation and management of online stores, efficient payment processing and optimized logistics is an unstoppable phenomenon. In line with the expansion of digital transactions, these tools have become fundamental pillars for entrepreneurs and companies seeking to establish a solid presence in the virtual world.

The growing popularity of these solutions responds to the imperative need to simplify and perfect every stage of the e-commerce process, from the attractive design of online stores to the smooth execution of payments and the efficient delivery of products. In this context, developers find fertile ground to innovate and provide technological solutions that drive the prosperity of online businesses.

Tourism and Hospitality

Applications for reservation management, loyalty programs, and customer experience management are in high demand in this sector.

In the dynamic software industry, applications for reservation management, loyalty programs and customer experience management are the undisputed protagonists of the growing demand. This sector, driven by the constant evolution of consumer expectations, finds in these technological tools a key response to optimize the interaction between companies and customers.

Efficient reservation management, building effective loyalty programs and creating memorable customer experiences have become essential elements for commercial success. Developers who dive into creating applications that address these specific needs find fertile ground to stand out and meet the growing demands of a market hungry for innovative solutions.

Robotic Process Automation (RPA)

Applications that automate repetitive processes in enterprises, especially in sectors such as banking, insurance and telecommunications, are gaining ground.

These trends reflect the evolution of business needs in Spain, and show how companies are adopting digital technologies to improve their efficiency and competitiveness.

In the context of low-code application development, these areas represent significant opportunities.

Low-Code platforms can accelerate the development and implementation of customized solutions in these sectors, enabling companies to adapt quickly to market changes and the specific needs of their customers.

Effective Problem Management

Gartner notes that users value effective problem management. Here, responsiveness and efficient technical support are critical. Velneo developers can establish clear communication channels, provide help resources, and make sure to quickly address any issues or questions users may have.

In today’s competitive landscape, effective problem management stands as an essential pillar for the success of any application. Recognizing that users value prompt and efficient problem resolution, Velneo developers can stand out by prioritizing excellence in customer service. Establishing clear communication channels involves not only the availability of technical support, but also the implementation of proactive resources, such as extensive knowledge bases and detailed tutorials. The agility to address any inconvenience or concern of the user thus becomes a key differentiator, generating trust and strengthening the company’s customer service.

Conclusions for Low-Code Success

In summary, to drive the success of your Low-Code applications, it is essential to understand and address user expectations. Usability, adaptability, transparency and effective management are key. Velneo developers have the opportunity to not only create powerful applications, but also to clearly communicate their value and proactively respond to user needs. These strategies can not only improve reviews, but also strengthen the position of Low-Code applications in the competitive technology marketplace.
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